Qualitative methods in business research
Auteur :
Eriksson, Paivi
Éditeur :
Eriksson, PaiviKovalainen, Anne,
ISBN :
9781412903172
Date de publication :
17 mars 2008
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
585 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.