Qualitative marketing research: a cultural approach
Auteur :
Moisander, Johanna / Valtonen, Anu
Éditeur :
SAGE Publications Inc
ISBN :
9781412903806
Date de publication :
11 mai 2006
Dimensions :
24,2 x 17,0 cm
Poids :
560 g
Langue :
Anglais
Pays d'origine :
USA
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. Â