Sales forecasting management: a demand management approach
Auteur :
Mentzer, John T. / Moon, Mark A.
Éditeur :
SAGE Publications Inc
ISBN :
9781412905718
Date de publication :
8 févr. 2005
Dimensions :
22,8 x 15,2 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
USA
Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,