Product and services management
Auteur :
Avlonitis, George J / Papastathopoulou, Paulina
Éditeur :
SAGE Publications Inc
ISBN :
9781412908641
Date de publication :
18 avr. 2006
Dimensions :
24,2 x 17,0 cm
Poids :
670 g
Langue :
Anglais
Pays d'origine :
USA
Suitable for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.