Nonprofit marketing: marketing management for charitable and nongovernmental organizations
Auteur :
Wymer, Walter / Knowles, Patricia A. / Gomes, Roger
Éditeur :
SAGE Publications Inc
ISBN :
9781412909235
Date de publication :
26 avr. 2006
Dimensions :
23,1 x 18,7 cm
Poids :
790 g
Langue :
Anglais
Pays d'origine :
USA
Explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. This text presents marketing concepts, supported with real-world examples. It offers examples from around the world and is applicable to various international nonprofit organizations.