Political communication in american campaigns
Auteur :
Tuman, Joseph S.
Éditeur :
SAGE Publications Inc
ISBN :
9781412909457
Date de publication :
5 déc. 2007
Dimensions :
22,8 x 15,2 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
USA
Provides a treatment of American campaign rhetoric. This book explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media. It includes case studies of actual campaign speeches, political debates, and mass media campaigns.