Communicating globally: intercultural communication and international business
Auteur :
Schmidt, Wallace V. / Conaway, Roger N. / Easton, Susan S. / Wardrope, William J.
Éditeur :
SAGE Publications Inc
ISBN :
9781412913171
Date de publication :
5 avr. 2007
Dimensions :
22,8 x 15,2 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
USA
Integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. This title provides students with a general awareness of diverse world views, insights on understanding and overcoming cultural differences, and a clear path to international business success.