Service leadership: the quest for competitive advantage
Auteur :
Gronfeldt, Svafa / Strother, Judith Banks
Éditeur :
SAGE Publications Inc
ISBN :
9781412913751
Date de publication :
13 déc. 2005
Dimensions :
25,4 x 17,7 cm
Poids :
590 g
Langue :
Anglais
Pays d'origine :
USA
Providing a focus on strategy throughout the text, this book introduces and operationalizes the concept of service leadership. This book provides discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context.