International public relations: negotiating culture, identity, and power
Auteur :
Curtin, Patricia A. / Gaither, T. Kenn
Éditeur :
SAGE Publications Inc
ISBN :
9781412914154
Date de publication :
6 mars 2007
Dimensions :
22,8 x 15,2 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
USA
Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.