Sage handbook of political advertising, the
Auteur :
Kaid, Lynda Lee died April 13, 2011 / Holtz-Bacha, Christina
Éditeur :
SAGE Publications Inc
ISBN :
9781412917957
Date de publication :
3 août 2006
Dimensions :
25,4 x 17,7 cm
Poids :
1050 g
Langue :
Anglais
Pays d'origine :
USA
Examines the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an overview and comparative chapters, and addresses the effects of political advertising on the voters and the systems of which it is a part.