Ethics in public relations: responsible advocacy
Éditeur :
SAGE Publications Inc
ISBN :
9781412917971
Date de publication :
27 juin 2006
Dimensions :
22,8 x 15,2 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
USA
Identifies universal principles of responsible advocacy in public relations. This book addresses theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations. It explores the requirements of ethical advocacy online and ethical accountability in organizational settings.