Ethics in public relations: responsible advocacy
Auteur :
FITZPATRICK KATHY
Éditeur :
SAGE Publications Inc
ISBN :
9781412917988
Date de publication :
27 juin 2006
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
345 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online.