Encyclopedia of political communication
Éditeur :
SAGE Publications Inc
ISBN :
9781412917995
Date de publication :
26 févr. 2008
Dimensions :
27,9 x 21,5 cm
Poids :
3430 g
Langue :
Anglais
Pays d'origine :
USA
Discusses the major theoretical approaches in political communication, including direct and limited effects theories, agenda-setting theories, sociological theories, and framing and priming theories. This two volume resource also covers political messages, such as political speeches, televised political advertising, and Internet sites.