Sage handbook of advertising, the
Éditeur :
SAGE Publications Inc
ISBN :
9781412918862
Date de publication :
24 oct. 2007
Dimensions :
24,6 x 17,4 cm
Poids :
1060 g
Langue :
Anglais
Pays d'origine :
USA
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA.