Handbook of marketing
Éditeur :
SAGE Publications Inc
ISBN :
9781412921206
Date de publication :
2 mars 2006
Dimensions :
24,6 x 17,4 cm
Poids :
1300 g
Langue :
Anglais
Pays d'origine :
USA
Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. It is intended for advanced undergraduates, graduate students and academics in marketing.