Investigating audiences
Auteur :
Ruddock, Andy
Éditeur :
SAGE Publications Inc
ISBN :
9781412922708
Date de publication :
8 août 2007
Dimensions :
24,2 x 17,0 cm
Poids :
350 g
Langue :
Anglais
Pays d'origine :
USA
Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.