Today′s public relations: an introduction
Auteur :
Heath, Robert L. / Coombs, Timothy
Éditeur :
SAGE Publications Inc
ISBN :
9781412926355
Date de publication :
21 déc. 2005
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
1245 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Working to redefine the teaching of public relations by discussing its connection to mass communication, and also linking it to its rhetorical heritage, this text examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society.