Corporate communications: convention, complexity and critique
Auteur :
Christensen, Lars Thøger / Morsing, Mette / Cheney, George
Éditeur :
SAGE Publications Inc
ISBN :
9781412931021
Date de publication :
28 févr. 2008
Dimensions :
24,2 x 17,0 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
USA
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, this title challenges the idealized notion that organizations can and should communicate as unified wholes.