Corporate communications: convention, complexity and critique
Auteur :
Christensen, Lars Thøger / Morsing, Mette / Cheney, George
Éditeur :
SAGE Publications Inc
ISBN :
9781412931038
Date de publication :
18 mars 2008
Dimensions :
24,2 x 17,0 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
USA
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, this title challenges the idealized notion that organizations can and should communicate as unified wholes.