Relationship marketing: a consumer experience approach
Auteur :
Baron, Steve / Conway, Tony / Warnaby, Gary
Éditeur :
SAGE Publications Inc
ISBN :
9781412931229
Date de publication :
20 avr. 2010
Dimensions :
24,2 x 17,0 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
USA
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.