Advertising
Éditeur :
SAGE Publications Inc
ISBN :
9781412934299
Date de publication :
22 oct. 2009
Dimensions :
23,4 x 15,6 cm
Poids :
2380 g
Langue :
Anglais
Pays d'origine :
USA
This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences.