International business: managing globalization
Auteur :
Hill, John
Éditeur :
SAGE Publications Inc
ISBN :
9781412953641
Date de publication :
20 janv. 2009
Dimensions :
23,1 x 18,7 cm
Poids :
1240 g
Langue :
Anglais
Pays d'origine :
USA
Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, this title explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers.