Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
Éditeur :
SAGE Publications Inc
ISBN :
9781412980180
Date de publication :
26 janv. 2011
Dimensions :
27,9 x 21,5 cm
Poids :
1790 g
Langue :
Anglais
Pays d'origine :
USA
A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.