Health communication message design: theory and practice
Éditeur :
SAGE Publications Inc
ISBN :
9781412986557
Date de publication :
13 déc. 2011
Dimensions :
23,1 x 18,7 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
USA
Clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing.