Public communication campaigns
Éditeur :
SAGE Publications Inc
ISBN :
9781412987707
Date de publication :
8 mai 2012
Dimensions :
23,1 x 18,7 cm
Poids :
690 g
Langue :
Anglais
Pays d'origine :
USA
Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.