Leading edge marketing research: 21st-century tools and practices
Éditeur :
SAGE Publications Inc
ISBN :
9781412991315
Date de publication :
10 janv. 2012
Dimensions :
23,1 x 18,7 cm
Poids :
740 g
Langue :
Anglais
Pays d'origine :
USA
Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.