Sage brief guide to marketing ethics
Auteur :
Publications, SAGE
Éditeur :
SAGE Publications Inc
ISBN :
9781412995146
Date de publication :
17 mai 2011
Dimensions :
22,8 x 15,2 cm
Poids :
280 g
Langue :
Anglais
Pays d'origine :
USA
The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing.