Cases in marketing management
Auteur :
Clow, Kenneth E. / Baack, Donald E.
Éditeur :
SAGE Publications Inc
ISBN :
9781412996037
Date de publication :
18 mai 2011
Dimensions :
23,1 x 18,7 cm
Poids :
1000 g
Langue :
Anglais
Pays d'origine :
USA
A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.