Media research methods: understanding metric and interpretive approaches
Auteur :
Anderson, James A.
Éditeur :
SAGE Publications Inc
ISBN :
9781412999564
Date de publication :
16 nov. 2011
Dimensions :
23,1 x 18,7 cm
Poids :
790 g
Langue :
Anglais
Pays d'origine :
USA
Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.