Intimate supply chain, the: leveraging the supply chain to manage the customer experience
Auteur :
Ross, David Frederick
Éditeur :
Taylor & Francis Ltd
ISBN :
9781420064971
Date de publication :
9 juin 2008
Dimensions :
23,4 x 15,6 cm
Poids :
560 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents a paradigm shift in supply chain thinking. This book explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer's experience.