Data mining for design and marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9781420070194
Date de publication :
26 janv. 2009
Dimensions :
23,4 x 15,6 cm
Poids :
589 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs.