Changing minds: the art and science of changing our own and other peoples minds
Auteur :
Gardner, Howard
Éditeur :
Harvard Business Review Press
ISBN :
9781422103296
Date de publication :
1 sept. 2006
Dimensions :
21,0 x 13,9 cm
Poids :
269 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Examines one of the puzzling and examined questions of human psychology: why it's so difficult to change our own minds and each other's and what happens when we do actually change our minds. This title describes seven factors at work in various cases of mind change. It also examines changes of mind in six arenas.