Leadership brand: developing customer-focused leaders to drive performance amd build lasting value
Auteur :
Ulrich, Dave / Smallwood, Norm
Éditeur :
Harvard Business Review Press
ISBN :
9781422110300
Date de publication :
13 août 2007
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
585 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Shows how branded leadership delivers unique value for firms' investors, customers, and employees - elevating market value and creating a competitive edge. This book presents a six-step process for creating leadership brand in an organization.