Design driven innovation: changing the rules of competition by radically innovating what things mean
Auteur :
Verganti, Roberto
Éditeur :
Harvard Business Review Press
ISBN :
9781422124826
Date de publication :
3 août 2009
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
571 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.