Uncommon service: how to win by putting customers at the core of your business
Auteur :
Frei, Frances / Morriss, Anne
Éditeur :
Harvard Business Review Press
ISBN :
9781422133316
Date de publication :
7 févr. 2012
Dimensions :
23,4 x 15,5 cm
Poids :
481 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Offers a fresh approach for greater productivity, profitability, and competitive advantage through service. This title shows how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function.