Silver lining: your guide to innovating in a downturn
Auteur :
Anthony, Scott D.
Éditeur :
Harvard Business Review Press
ISBN :
9781422139011
Date de publication :
2 juin 2009
Dimensions :
23,4 x 15,5 cm
Poids :
334 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Experts agree that the turbulence triggered by the economic shock of 2008 constitutes the 'new normal'. Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately. This title explains how to safeguard your company's profitability during even the toughest recessions.