Do you want to keep your customers forever?
Auteur :
Pine, Joseph B. / Peppers, Don / Rogers, Martha
Éditeur :
Harvard Business Review Press
ISBN :
9781422140277
Date de publication :
2 mars 2010
Dimensions :
16,5 x 10,7 cm
Poids :
79 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.