Winning the story wars: why those who tell (and live) the best stories will rule the future
Auteur :
Sachs, Jonah
Éditeur :
Harvard Business Review Press
ISBN :
9781422143568
Date de publication :
10 juil. 2012
Dimensions :
23,4 x 15,5 cm
Poids :
581 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.