Buy-in: saving your good idea from getting shot down
Auteur :
Kotter, John P. / Whitehead, Lorne A.
Éditeur :
Harvard Business Review Press
ISBN :
9781422157299
Date de publication :
6 oct. 2010
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
328 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
You've got a good idea. How do you move forward and get it through to actually make a positive change? How do you keep your good idea from getting shot down by naysayers, obfuscators, and other critics? This book distils the various ways that people criticize and undercut good ideas.