What i didn't learn in business school: how strategy works in the real world
Auteur :
Barney, Jay / Clifford, Trish Gorman
Éditeur :
Harvard Business Review Press
ISBN :
9781422157633
Date de publication :
12 oct. 2010
Dimensions :
23,4 x 15,5 cm
Poids :
496 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Meet John Downs. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc, a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.