Reverse innovation: create far from home, win everywhere
Auteur :
Govindarajan, Vijay / Trimble, Chris
Éditeur :
Harvard Business Review Press
ISBN :
9781422157640
Date de publication :
10 avr. 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
454 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G and Logitech.