Hbr's 10 must reads on strategy (including featured article "what is strategy?" by michael e. porter)
Auteur :
Harvard Business Review / Porter, Michael E. / Mauborgne, Renee A. / Kim, W. Chan
Éditeur :
Harvard Business Review Press
ISBN :
9781422157985
Date de publication :
7 févr. 2011
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
298 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Is your company spending too much time on strategy development with too little to show for it? This title inspires you to distinguish your company from rivals; clarify what your company will and won't do; craft a vision for an uncertain future; create blue oceans of uncontested market space; and use the Balanced Scorecard to measure your strategy.