Intention economy, the: when customers take charge
Auteur :
Searls, Doc
Éditeur :
Harvard Business Review Press
ISBN :
9781422158524
Date de publication :
1 mai 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
557 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.