Understanding michael porter: the essential guide to competition and strategy
Auteur :
Magretta, Joan
Éditeur :
Harvard Business Review Press
ISBN :
9781422160596
Date de publication :
6 déc. 2011
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
468 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.