Experience economy, updated edition, the
Auteur :
Pine II, B. Joseph / Gilmore, James H.
Éditeur :
Harvard Business Review Press
ISBN :
9781422161975
Date de publication :
5 juil. 2011
Dimensions :
20,9 x 13,9 x 2,4 cm
Poids :
396 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.