Winning in emerging markets: a road map for strategy and execution
Auteur :
Khanna, Tarun / Palepu, Krishna G.
Éditeur :
Harvard Business Review Press
ISBN :
9781422166956
Date de publication :
28 avr. 2010
Dimensions :
23,4 x 15,5 cm
Poids :
481 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Argues that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. This book is suitable for the companies seeking to define and execute business strategy in developing economies.