Other side of innovation, the: solving the execution challenge
Auteur :
Govindarajan, Vijay / Trimble, Chris
Éditeur :
Harvard Business Review Press
ISBN :
9781422166963
Date de publication :
2 sept. 2010
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
290 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them turning ideas into actual breakthrough products, services, and process improvements. This book reveals how to execute an innovation initiative whether a simple project or a grand, gutsy gamble.