Little black book of innovation, with a new preface, the: how it works, how to do it
Auteur :
Anthony, Scott D.
Éditeur :
Harvard Business Review Press
ISBN :
9781422171721
Date de publication :
27 déc. 2011
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
414 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. This title offers a fresh approach to demystifying innovation, drawing on stories from the author's research and field work with companies like Procter & Gamble to demystify innovation.