First mile, the: a launch manual for getting great ideas into the market
Auteur :
Anthony, Scott D.
Éditeur :
Harvard Business Press
ISBN :
9781422171769
Date de publication :
6 mai 2014
Dimensions :
20,9 x 13,9 cm
Poids :
382 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
The first mile-that critical time when an idea moves from concept to paper to market, the real world, where itwill fly or fail, and maybe take a company with it. It's a perilous place, with hidden traps and seemingly never-endingroadblocks that slow innovators in companies both big and small. This book is your guide through thisrisky terrain.