End of competitive advantage, the: how to keep your strategy moving as fast as your business
Auteur :
McGrath, Rita Gunther
Éditeur :
Harvard Business Review Press
ISBN :
9781422172810
Date de publication :
4 juin 2013
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
471 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage.